There’s some mighty big words coming out of R.J. Reynolds these days… As most of you know, the formidable creator of Camel cigarettes is releasing their version of e-cigs soon… in fact, they are introducing Vuse e-cigs into Colorado very soon. And there are more than a few boastful remarks and subtle threats going on in their press release covering the test-market introduction of Vuse to Colorado.
First, they call their product a “game-changing product in the e-cigarette category.” I suppose with their impressive array of flavors which includes menthol and… non-menthol, they are definitely positioned to grab the e-cig business by the proverbial short-and-curlies. And their offerings of cartridges is soooo 2013… or 2007 to be completely accurate.
The thing that concerns me isn’t that their product is going to be in any way, shape, or form better, or even in the same ballpark as our more advanced variety of e-cig… I actually tremble in fear (if I wasn’t such a fearless, former-Marine, killer of small mammals) is the fact that the press release states things like, “few adult smokers are switching to them (e-cigs) entirely… because the products currently on the market aren’t providing everything adult smokers are looking for.” If you know about Big Tobacco’s use of reconstituted tobacco in order to convert the nicotine to free-form nicotine (stronger that the former), then in this statement you’ll hear them actually say, “we can keep these adult smokers enslaved with additives with increased addictive properties, and the other guys can’t afford to do that.”
There are other veiling terms used in the release, such as “consistent reliable performance,” “consistently reliable,” etc. When R.J. Reynolds (And Philip Morris, Lorillard, etc.) uses this terminology to verbally normalize and veil the truth that they use highly addictive chemical additives to make their tobacco (and in this case, their e-liquid) “consistent.” I could pull off a similar manipulation of language if I told the police that I’m naturally cross-eyed, and I needed to have those twelve shots of Jack Daniels in order to “normalize” my vision for purposes of operating a vehicle. I’m guessing the cop would see through me bullsh*t statement and take his handcuffs out. Unless, of course, I was the richest guy in town and contributed to the building of half the government buildings in town. Then he’d probably pull me over just to offer his services in escorting me home.