I first came across Ruthless E-Juice at a vape meet in Tampa, Florida earlier this year. If I could remember the name of the booth, I would certainly give them credit here, but unfortunately I can’t. All I can say is that it was a vape shop’s booth and they had for sale both Ruthless and Five Pawns E-juices. I picked Ruthless because I’m hopelessly lost in good, old-fashioned American consumerism, and they were offering a free T-shirt with the purchase of two bottles of E-juice. The T-shirt was awesome, it had a snake on it, and I’m actually wearing it while typing this review (unplanned, by the way.) Turns out I made the correct decision, and Ruthless E-juice is simply the bees knees of the high-VG (Vegetable Glycerine) vaping world. EX Duz It (On Ice) is a truly fantastic vape that puts to bed that myth which claims that high VG concentrations reduce the strength of the flavor present in the E-liquid.
The flavor, as I’m sure you can guess by the clues in the graphic above, is a combination of strawberry and watermelon. Those two flavors, mixed together just the two of them, would be enough to turn my head without any further addition to the mix. However, to really drive the point home, Ruthless E-Juice went ahead and threw a menthol “kicker” into their EZ Duz It (On Ice) blend. Unlike most juices that I try, I knew immediately how I was going to describe this flavor on paper (or computer screen, as it were) the very first instant this glorious vapor passed my lips. The intense flavor of this juice is exactly like taking a deep breath of air on a 35 degree (Fahrenheit), sunny Spring morning while standing in the middle of an outdoor watermelon/strawberry farmers’ market. That crisp, cool air mixes with the sweet, fruitiness of the strawberry and watermelon flavors so well, you’ll find yourself wondering why God didn’t create a strawmelonmint fruit right from the very beginning of Earth. Actually, now that I think about it, maybe that was the fruit that Eve ate when she screwed things up for everybody! Guess we’ll never know in this life.
Because of the high (and by high I mean a whopping 90%!) VG content in this juice, the throat hit and inhalation of the vapor produced by EZ Duz It (On Ice) is smoother than a baby’s bottom. I have a sneaking suspicion that Ruthless E-Juice exercises a great deal of patience in their E-liquid production process, and actually puts their juices through a respectable period of steeping before they seal them up in classy, glass, eye-dropper bottles. Generally, those juices which exhibit a high VG to PG ratio need to be steeped for at least a couple days for the flavor to start really taking hold in the juice mixture. I’m guessing that these juices were steeped at least a week, probably more, before even being bottled. Then… if you are a patient man… you can steep it even further to really fine-tune that flavor intensity to your liking. Inhaling this delicious vapor produces absolutely no throat irritation at all, unless you consider that cool, mentholated sensation in the back of your throat an irritation… which I do not.
Nothing I can say or write will do this juice justice. Ruthless E-Juice has taken on a saturated market of E-liquid manufacturers and come out effortlessly on top. Flavor is king when it comes to vaping, and those companies that choose to keep their VG levels high do so at the risk of losing some of that flavor intensity which has become so popular in the vaping community. However, if EZ Duz It (On Ice) is an indicator as to the quality that is to be expected from the rest of their offerings, this company is an exception to that rule. I can’t wait to try some of their other flavors, although I should point out that those other flavors have some big shoes to fill in order to measure up to this perfect vape!